Schusev Museum of Architecture

Redesign of the visual identity for the Shchusev Museum of Architecture in Moscow.

Architecture Specialist.
The most important things are comfort and ergonomics for the human being.
Remove the decoration — and architecture remains.
Remove the function — and nothing is left.
Architecture shapes the development, prosperity, and survival of humanity.
It filters everything and leaves only the essence.
Fashion changes, but buildings stay with us for centuries.
We use comfortable buildings and forget the uncomfortable ones.
Architecture is three-dimensional — it lives in volume and perspective.
Buildings usually rise above us.
I removed everything unnecessary, leaving only what matters.
What matters is the name “MUAR.”
I imagined how this name would look in volume.
As if we’re approaching a museum and getting to know each other.